Expanding and Elevating the GovLab.ai Brand Through Strategic Design
GovLab.ai, a collaboration between AltaML, the Government of Alberta, and Mitacs, bridges public and private sectors to create AI-driven solutions that optimize government services, enhance transparency, and drive economic growth.
As part of AltaML, I expanded GovLab.ai’s brand identity, originally developed by Daughter, by creating secondary logo assets, icons, and additional branding elements. My work included designing presentations, event materials, print assets, and web pages using Figma and Webflow.
GovLab.ai Brand
The original GovLab.ai logo (horizontal format), brand colors, and main identity were developed by the design agency Daughter. The additional logo layouts, including the vertical, stacked, and icon versions, along with supporting brand assets, were created by me to expand and enhance the brand’s usability across various applications.
Event Booth Design + Brochure
Presentation Design
Figma Design Prototype + Webflow Website
